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Rafael Costa
PARTNER

Rafael Costa

Sales & Revenue Growth

I help organizations turn strategy into measurable impact. By aligning people, processes, and performance systems, I design and lead transformations that create sustainable, lasting value.

SalesGrowthPerformanceOrganizational Alignment
São Paulo, BrazilLanguages: Portuguese (Native), English (Fluent)Time Zone: BRT (UTC-3)
11+Years of Experience
94+Projects Delivered
15+Industries Served
98%Client Satisfaction
Kata Certified
Advanced
Methodology Trained
Certified
Quality Reviewed
Approved

About Costa

Rafael Costa is a sales and revenue growth specialist with 11 years of experience in B2B sales transformation, go-to-market strategy, and commercial excellence. His data-driven approach to sales force effectiveness has helped companies across Latin America and Europe accelerate revenue growth by 20-40%.

Rafael Costa possesses extensive expertise in enterprise development and performance management. Having led large-scale transformation initiatives both locally and globally, they consistently build operational excellence and strategic clarity.

By combining evidence-based design structures with practical field experience, they streamline operating models. Within the Kata Partners team, they develop critical methodologies to ensure clients meet and exceed execution targets.

PROFESSIONAL DETAILS
Education
MBA, FGV São Paulo
Core Expertise
Sales, Growth, Performance
Sectors
Financial Services, Manufacturing, Energy, Technology, Professional Services
Regions
Brazil
Languages
Portuguese (Native), English (Fluent)
Assessment Authorizations
Strategy Alignment, Leadership Effectiveness, Organizational Culture, Change Agility
Availability
Available for new projects

Areas of Expertise

Sales
Growth Strategy
Performance Management
Operating Model Design
Change Leadership
OKRs & KPIs Implementation
Authorized Assessment Areas
Strategy AlignmentLeadership EffectivenessOrganizational CultureChange Agility
Typical Engagements / Modules
Strategy to Execution BlueprintPerformance System DesignOperating Model TransformationCulture & Change AccelerationLeadership & Team Effectiveness
Selected Experience
Performance Management Overhaul
Implemented an enterprise-wide performance management system with OKRs, enabling transparency and accountability across all levels.
Impact: 2.3x improvement in goal attainment
Culture & Change Acceleration
Guided a large-scale cultural transformation program, embedding new ways of working and strengthening employee engagement.
Impact: +21 points in engagement index
Strategic Growth Diagnostic Assessment
Conducted a structured review of business capabilities to benchmark current performance and outline high-value growth initiatives.
Impact: Delivered transformation roadmap in 6 weeks
Operational Excellence Audit
Reviewed operations workflows across three locations, identifying process inefficiencies and cost reduction points.
Impact: $1.4M potential savings identified
Insights & Publications
INSIGHT
From Strategy to Impact: Bridging the Execution Gap
May 2024 · 6 min read
INSIGHT
OKRs Done Right: Driving Focus and Results
Mar 2024 · 5 min read
ARTICLE
Designing Organizations for Resilience and Growth
Jan 2024 · 7 min read
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Rafael Costa
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